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"BUY AMERICAN FOR LESS & WITH BETTER QUALITY"
When we started in the wetsuit business doing repairs years ago, the
wetsuit manufacturers were making their products here in the U.S. and
made a pretty good wetsuit. They rarely failed in construction or
workmanship. Then around 1995 most of the big guy's moved to Asia,
that's when we started seeing a tremendous increase in the repairs
coming in to our repair facility. It had quadrupled. The
water sport business was booming and suppliers needed a way to mass
produce their products so they moved offshore to Asia and started the
cookie cutter process in super large quantities. This begun the
high failure rate that we see today. When you make cookie cutter
wetsuits in mass quantities you will always have variations in quality
that comes out, some runs are good.....some are not so good. When
your only concerned with speed and bottom line something is going to be
missing to the equation: INTEGRITY
Now, almost all the suits in the world are made in the
same factory in Thailand, or China. We fix the same things over and over
on all the brands that come from overseas. I would point them out,
but I can't let the cat out of the bag, and help them with their cookie
cutters.
AMERICAN JOB SECURITY
Here at Coral Reef our #1 goal is to make a high quality product that
lasts and lasts. It cost way more to produce but we make that back with
customer loyalty. With a 99.9 % customer satisfaction and with a
non existent failure rate, our first concern is to build the best
product possible, at the very best price and the rest will follow.
We personally inspect every suit by hand that goes out to make sure that
each wetsuit meets all the Coral Reef requirements for a quality
product proud enough to display our MADE IN USA logo and tag that
appears on our wetsuits. We always put pride, integrity, and
value in all our Coral Reef Products.
We thank all our customers over the years that have
come back again and again with their children, and their
children's children. We see three to four generations, it's
such a stoke to be part of their life and their water experience.
It's been a great pleasure to serve all our customers and friends for
all these years and many more years to come.
Much Mahalo to ALL of you for making this possible!
The Jones Family
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